Beginning May 1, 2018 a new company with their sights set on the Hospitality industry (HoReCa), launched their ICO campaign. Named ‘Gastery’, the company aims to incentivize consumers and businesses alike, to use their app by taking advantage of the blockchain industry.
Based out of Russia, Gastery is being spearheaded by a young team eager to bring a new level of efficiency to the food industry. This efficiency will be attained for the consumer by automating services such as selecting a restaurant, making reservations, and ordering a dish. Businesses will see increased productivity as they will be able to minimize staffing, have a higher turnover rate of customers, and compile data on which dishes are popular and profitable. In compiling this data, partnering restaurants can more effectively tailor their marketing towards their desired demographics.
You may have come across a primitive form of this idea in fast food chains such as McDonalds. Many have been retrofitted with automated ordering services. These terminals do not quit, do not take breaks, and do not need to be trained. All of this leads to a more cost effective solution for the business. This simple model may work well, but a more inclusive, developed system can effectively build on these ideas.
The app will function as follows. Businesses will pay for the Gastery services, with payment being in their native token – WTR. These can be purchased either through the ICO, or via trading platforms. They will then benefit from the new found efficiency that the app will bring to their business. Users will then use the app, for the convenience, and be incentivized to do so by being rewarded for leaving reviews, inviting friends to use the service etc. They can then sell/trade these tokens via a trading platform. As there is a fixed number of tokens in circulation, the more restaurants using the service, the greater the scarcity. This scarcity will cause the tokens to increase in value. This loop will continue, letting a mutually beneficial relationship between the customers and restaurants grow.
The ICO itself will be selling Gasterys native token – WTR – at a fixed price of $0.08/WTR. They will be accepting purchases in BTC, ETH, BCH, and LTC. There is a minimum purchase of $50, with 20,000,000 being allocated for the sale.
Post ICO, the product is projected to enter beta testing with partnering restaurants throughout the month of June. After roughly a month of testing, the app will be made available to anyone interested in using it. Although there is no definitive list of projected exchanges, the team notes that they have been negotiating with upwards of 10 various exchanges to list the WTR token.
The team is active on multiple social media platforms, answering questions and spreading the word! Make sure to check them out on Twitter, Telegram, Reddit, Facebook, and even BitcoinTalk.
If you are interested in learning more about Gastery, take a few minutes and read their whitepaper via the link below
If you are interested in participating in the ICO, please see the link below.