The HOQU platform offers a large number of opportunities to affiliates, affiliate networks, and merchants. There are two main operations that can be performed on the platform of HOQU. Firstly, it creates a direct link between affiliates and advertisers. Secondly, it unites the affiliates as well as the advertisers with the help of affiliate networks.
There are four main players involved in the ecosystem of HOQU, namely affiliates, customers, affiliate networks, and merchants. The merchant offers a list of customers for which they are ready to pay a particular cost on the platform of HOQU.
An affiliate is the one who wants to promote the merchant’s offer as well as create and maintain a network of marketing by attracting more customers. These affiliates attract customers with the help of various marketing resources, such as call centers, outdoor ads, and websites. An affiliate creates a flow of customers, which are collected through tracking services. The tracker generates a data of leads and puts main details about it on the platform.
The merchant gives approval for the added leads by making use of the smart contract method. They make payments for every lead to the affiliate after deducting the commission charged by the platform. The merchant gains information related to the lead through the use of tracking service or by using the key to unpack the information related to the lead. Affiliates who are currently working on the platform can observe and work with the network of affiliates without any modification.
Prior to working on the HOQU, a user is required to register himself or herself with the web service by giving confirmation of their e-mail address and contact number. After this, he/she needs to go through the verification procedure.
Nowadays, verification is done through the civic services, but later this platform is going to implement an internal system of verification. In such a system, the user will be required to give his registration address and user ID.
After this, a wallet of Ethereum is created. This wallet provides a private key and an Ethereum address which will be required by the user to get access to their private accounts on different devices. In the third step, the user is required to tell about their role that they are going to play in the system, that is, as a merchant or affiliate.
Users are given private accounts based on their roles. Users can get access to the decentralized applications of the web through the website of HOQU. These applications include the merchant’s application, affiliate’s application, an application of the affiliate network administrator, and the application for making an appeal.
Every web application consists of a public application program interface to obtain details of the user. The affiliate network as well as merchant application should also have a personal API, which can provide them the details about the affiliate program.
Information obtained from the Blockchain will be received in real time. Later, it will be stored and processed in a database, which is relational. A registered user can make use of public API in order to work with the database.
This architecture enables users to work efficiently on the platform. It also allows users to take benefits of decentralized solutions and to integrate with the HOQU. By making use of the software development kit, the current affiliate networks can add solutions for the benefit of the HOQU platform.
A merchant cannot work with an affiliate network by making use of a mobile or web application on HOQU unless an affiliate network permits it. Merchants make payments to the affiliates only for those transactions that are a part of the smart contract. If you want to get more details about this platform, then read its whitepaper.
